Hayley Scanlan

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Hayley Scanlan won Young Designer of the Year at the 2012 Scottish Fashion Awards. Then she won it again in 2014. She was celebrated in an inaugural V&A show at the McManus Gallery. Vogue recently described her as “fast becoming Scotland’s coolest young designer – with an impressive fashion following to prove it”. With a client list that includes Marina Diamandis, Little Mix and Jessie J, Hayley is proving that you can run a world class fashion business from Dundee that caters to A-list celebs.

As one of the most successful and celebrated young designers working in Scotland today, we are delighted to welcome this DJCAD textile design graduate back to talk to Design Enterprise students on Friday 29 January. Hayley will be “in conversation” with us to explore and discuss creative entrepreneurship.

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Lean Startup Meets Design Thinking

This is a one hour conversation between three blokes. But it’s a massively important and interesting one. Kaili Emmrich of Google for Entrepreneurs moderates a hangout featuring Eric Ries (who wrote the seminal startup ‘Bible’ The Lean Startup), Tim Brown (CEO of IDEO and one of the founders of the idea of design thinking), and Jake Knapp of Google Ventures who develops agile methods like design sprints to support startups.

So how does lean, agile and design thinking all fit together? Some great stuff here. Eric Ries opens up by defining entrepreneurship as “the management discipline that deals with the condition of uncertainty.” Tim Brown follows this by defining design thinking as: “through an understanding of people, to craft materials and processes, to create things that meets the needs of people”. The three stages – understanding, craft, creation – are indivisible.

Design and craft students will be familiar with Google’s design sprint methodology as we use this for out modules Change by Design and 21st Century Designer. The Google link above provides materials, resources and information that can be used to run your own Sprint.

Lean Startup is worth understanding. If you’ve not yet read the book, then this video summarises the key concept.

Online module support

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I’ve put together a new playlist of online courses and case studies that you can access via Lynda.com

Design Enterprise 2015 is a playlist of short courses and case studies appropriate for the current stage of your studies. I recommend that you go through Entrepreneurship Fundamentals within the first part of this module. Small Business Secrets is worth dipping in and out of if you see specific issues that interest you, but to be honest some of the issues are not relevant. The case studies are all interesting – whether or not they are your specific field. You will of course need to log in using your University username and password.

 

How to conduct an interview

Interviewing people is a vital skill in design, in journalism and in research. If you blog (or aspire to) then interviewing is a fairly essential skill. The critical things to bear in mind are: do your homework first, enjoy it, ensure that your interviewee enjoys it too, record it appropriately, and make sense of it as soon as you can afterwards. So here’s some online advice and guidance.

How to conduct an interview like a journalist is based on advice from a ‘panel’ of journalists and bloggers.

Conducting an interview is excellent advice from the Open University, explaining different types of interview.

How to do a research interview is a youtube video that is designed for research students. While a little academic in approach, it is clear, and the advice given is very useful.

Interviewing for introverts – great blog post that is really for UX researchers, but the principles apply to all.

Steve Portigal is the expert on interviewing users for UX. This interview with him has useful general insights.

This BBC Academy material is brilliant. Yes, it is for journalists but again what we are interested in is how to listen, how to steer, how to get answers to questions we are interested in.

Organising your team

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Your first task in this module is a team based one. Creative collaboration is fundamental to enterprise and indeed to most things that we do. Increasingly that collaboration is between busy people involved in a range of different projects who find attending meetings at the same time tricky, possibly because the team is national or international in scope. So we need systems to help us stay organised.

It is vital that you get used to using tools that enable you to collaborate with people worldwide.

There’s a lot you can do with just with email and Skype. Google+ and Google Apps is another way of getting a team focused on their collaboration. Basecamp is a heavy duty project organiser:  “a place to share files, have discussions, collaborate on documents, assign tasks, and check due dates.” Design and production companies will use Basecamp or similar systems. Not only are they great for team collaboration, but they allow a degree of client involvement too. All in all, great project organising tools. But expensive.

On this project I will look for evidence that your team has some sort of system in place. It doesn’t have to be online, but getting used to these tools is vital for your employability and future enterprise. There are some good free tools around and I recommend you try at least one of them. When we started organising our global design jams we used Trello (see screen grab above). It enables us to upload documents to one place, sort to-do lists, leave messages, and keep on track of things. I personally use Todoist for day-to-day self-manangement, and this offers collaborative capability too, as does Wunderlist.

Get used to using Slack, if you can. I use it for projects – it’s highly flexible and free.

Make a job, don’t take a job

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The Creative Society is a UK campaign that has the support of leading figures in the arts, entrepreneurs, politicians from across the political spectrum and policy makers. They are active in nurturing creative talent and helping to promote the policies needed for a creative economy. They have a range of publications available for free download, including Make a job don’t take a job.

They are a campaign rather than a source of business advice, but creative entrepreneurs need to engage with and be active in such campaigns so that their voice is heard.