Lean Startup Meets Design Thinking

This is a one hour conversation between three blokes. But it’s a massively important and interesting one. Kaili Emmrich of Google for Entrepreneurs moderates a hangout featuring Eric Ries (who wrote the seminal startup ‘Bible’ The Lean Startup), Tim Brown (CEO of IDEO and one of the founders of the idea of design thinking), and Jake Knapp of Google Ventures who develops agile methods like design sprints to support startups.

So how does lean, agile and design thinking all fit together? Some great stuff here. Eric Ries opens up by defining entrepreneurship as “the management discipline that deals with the condition of uncertainty.” Tim Brown follows this by defining design thinking as: “through an understanding of people, to craft materials and processes, to create things that meets the needs of people”. The three stages – understanding, craft, creation – are indivisible.

Design and craft students will be familiar with Google’s design sprint methodology as we use this for out modules Change by Design and 21st Century Designer. The Google link above provides materials, resources and information that can be used to run your own Sprint.

Lean Startup is worth understanding. If you’ve not yet read the book, then this video summarises the key concept.


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