Made to stick

Made To Stick: Why Some Ideas Survive and Others Die | by Chip and Dan Heath 

Effective communication is essential in business. The best business ideas in the world will simply not take off unless you can explain them clearly and concisely, in ways that are made to stick.

You have to learn how to connect with your audience. This book explains why, and proposes methods and approaches to transform our storytelling abilities. This is a recommended book for the module. READ IT!

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