Assignment 2

Assignment 2 has two elements to it:

  1. A Storify of your engagement with the module
  2. Design enterprise project proposal, comprising collated worksheets from the workshop activities

You are asked to submit a document that contains the following:

  • A covering sheet with your name, course and URL of your Storify. If you have a blog, include the URL for this too. If you are part of a team submission (ie: if you are working on a project that involves one or more other people) then please list project partners.
  • A print out of your storify.
  • All of the completed worksheets from the workshops (label each with your name). We are not looking for neat and tidy, we expect there to be an element of correction. However we want to be able to read it. They can be A3 or A4 in size. If A3 please fold each sheet in half so that it can fit into an A4 binder or file. The final worksheet you need to complete (which we do not use in the workshops) is the enterprise project canvas (download link below). This sets out your aims and objectives, and what you are going to do between now and September.
  • Please collate all of the above neatly into a binder or file.

Deadline for submission is noon on Monday 24 April 2017. You will submit it to the Reception Office where you will sign it in.

A Storify of your engagement with the module

From the start of the module we will expect you to use social media appropriately to record your insights and observations and to interact with the learning process. You should at least make use of Twitter, Instagram, YouTube, and a blogging platform such as wordpress. Towards the end of the module you will use Storify to tell this story: what have you learned about being enterprising in your design practice and education?

You will draw on observations and insights that come from the lecture programme, and reflections from the workshops. We will expect you to link to other sources online – especially those that are recommended. In part this is the story of your experience of the module. What did you do? What did you learn? What was inspiring? What insights are worth sharing? What was fun? But it must be written and presented in a way that can engage other readers.

The Storify should be selective. We are not requiring you to collate every single tweet you make between January and April, and we do not expect you to report on every single lecture or activity. Bear in mind that you should also make use of the posting of others (fellow students, tutors, visitors, others, etc) where that is appropriate.

What we are most interested in is you writing about your own initiatives. In this module we encourage you to enter competitions, participate in enterprise gym, attend external events, network actively, set up placements and internships, and seek out other opportunities – in other words: to be enterprising. This is your opportunity to explain what you have done.

In addition to the posts that you draw on in your storify, additional text should not exceed 800 words.

If you have not used Storify before, then this introduction by Dr. Amy Schmitz Weiss is a good starting point:

This is a fuller tutorial on how to use it. There are some very good examples and guidance online about how Storify is used. In particular it is used by journalists as this explains. Here’s a good example of how the BBC Academy uses Storify, in this case to report on an event on using social media to progress your career. We have used it on the Design and Craft Programme to capture the experience on specific modules, and to record events. We’ve even told the story of this module and of course you should look at the student Storifies on the home page.

Here’s a really vital tip: Twitter is often difficult to search for items that are older than a week, although there are specific search engines like Snapbird that can help. Far easier to simply favourite any tweet you want to use or refer to later. Some people (like me) favourite tweets primarily as a means of easier archiving.

We are not formally requiring you to blog. However, this is a practice that we expect all design students should be doing anyway. It strengthens the critical reflection you have of your work and progress, and helps you to develop a professional digital identity. If you blog, then some of your posts could be included in the Storify.

I want you to write. Every day. And I want you to share it. That’s not a requirement for assessment – that’s simply useful advice for thriving in the 21st century.

Design enterprise project proposal, comprising collated worksheets from the workshop activities

In the second part of the module, every week in the workshops you will be completing worksheets that will be printed in advance and provided by your tutors. Should you miss a workshop then they can be downloaded.

You may redo worksheets from the workshops if you wish. Together, these sheets represent a proposal that will develop into a 6,000 word report which you will write during Design Enterprise Part 2 during semester 1 of Level 4. This could take the form of an in-depth business plan/feasibility study, market research for the development of a product/service or an analysis of a particular business market or model.

Now you have completed Assignment 1 you should have gained more of an understanding and appreciation of what running a business entails. And also gained an insight into the creative sector and the different models of enterprise that operate within it. Hopefully you have started to think about where your skills fit within the market and what new skills you need to develop to reach your intended goals.

We do not expect all of you to want to set up in business for yourselves but as part of the next section of Design Enterprise we will be using a toolkit designed by NESTA for creative business start-ups. We consider that learning how to set up a business is of value to all of you whether you go on to set up in business or not.

The Creative Enterprise Toolkit and the worksheets that go with it can be downloaded from here.

The workshops will get you to focus on why you want to be designers, what your strengths and weaknesses are, who your market is and how to market yourself. You will be able to tailor the workshops to suit your needs whether you are focussing on starting your own business/becoming a freelancer or looking at a potential market/business within which to become an employee.

The final worksheet you need to complete (which we do not use in the workshops) is the enterprise project canvas. This sets out your aims and objectives, and what you are going to do between now and September.

Assessment criteria (all weighted equally):

This is what we will be looking for in assessing your work. The more evidence you provide us with on each of these, the better. So especially with your Storify just double check how these are being fulfilled.

  • Do you demonstrate appropriate understanding of entrepreneurial activity and practices?
  • Have you shown evidence of understanding the organisational and practical processes involved in creating and sustaining a business venture?
  • Have you undertaken relevant reading and research?
  • Is your work communicated effectively using appropriate media?

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